Multichannel lead generation campaign delivers

Their Goals

An aviation company required an increase in the number of active enrollments at their training facility. They had 20 unqualified leads per month coming in via existing channels.

Our Approach

We created campaign specific landing pages that collected opt-in leads using Facebook and Google Adwords.

We built a marketing automation tool for the client so that they could easily track the process of lead conversion.

An automated email sequence was created that sent customised, personalised content to the leads based on choices made at signup.

Their Results

400 quality leads delivered within a week, resulting in them asking us to turn it off. Our landing pages converted 1 in 3 visitors to the page, resulting in a qualified lead for the client. The conversion rate of the landing pages at launch were 8% and with optimisation both on paid media and the pages, this grew to 25%.