- Advertising Management
- Conversion Rate Optimization
- Marketing Automation
Greenpeace Africa needed inbound leads for their call centre to turn into ongoing donations.
C&S launched a dynamic paid media strategy. We created campaign specific landing pages that collected opt-in leads using Facebook and Google Adwords.We built a marketing automation tool for the client that automatically sent the leads to the call centre for immediate follow-up. we tested various ad formats, ad messaging and ad positioning.
The conversion rate of the landing pages internally was 2%. Our landing pages improved from that up to 25%
This resulted in a 5 fold increase in converted leads for the client. We tested 27 landing page, 32 different targeting options, and 3250 versions of ad creative.