Build expertise, not hurdles.

Their Goals

A major South African brand required help with their email marketing strategy.

Our Approach

The solution was to train and empower the clients marketing team with the tools and resource to send their own responsive, on brand emails. We helped them build their own internal expertise

Their Results

C&S provide a day-long workshop on email marketing for their entire brand team and helped the client choose a solution that fitted their workflow. We also built a series of responsive email templates for the client to use going forward to make their own newsletters, as well as providing a test driven program to maximise their open rates.

No death by PowerPoint. Perfect mix of theory and practical demonstration of application with best practice. Practical, relevant tools and examples were used. Aligned to teams expectations. Followed a detailed program for the day but with flexibility to adapt as and when the team needed more or less information. Excellent presenter who kept team engaged on the subject and…at times…entertained!

Nicole McCormick