Decreasing cost per acquisition by 592% using social media & conversion rate optimization

Their Goals

A mobile contract provider required their social media presence to be managed and start driving revenue.

Our Approach

C&S “reactivated” the Facebook page with topical content.

We used a dynamic paid media strategy and created campaign specific landing pages that collected opt-in leads for both future campaigns and current mobile promotions.

Their Results

C&S’s strategy decrease the cost per acquisition (CPA) for the mobile promotions by 592%, down from R187.68 to R22.88

C&S increased the organic reach on the page by 103% within 6 months.

The clients opt-in database grew by 39% during the same period.

The lead cost was reduced by a factor of 7 while maintaining sales without increasing their media spend.