The key is to use the best combination of the tactical elements below in a business strategy designed to either acquire or retain, or preferably both!
Technology has changed the world, but the creative process has remained the same. We have a unique, creative process that has been developed based on rapid prototyping & proving ideas work with data. This allows you to get to know what it is like to work together.
We are comfortable working with any type of technology as long as it’s the best service for you and your business, your objectives and most importantly, your customers. We focus on the simplest answer as it’s usually the quickest with the biggest return.
We are a team of entrepreneurs that have been around since BFB (before Facebook). We focus on your business, not just one deliverable of a campaign.
We can act as your complete outsourced marketing team, or we can be your partner if you are a traditional agency.
- Advertising Management
- Application Development
- Content Curation
- Content Strategy
- Conversion Rate Optimization
- Corporate Identity
- Email Marketing
- Marketing Automation
- Social Media Management
- UX Design
- Video Production
- Website Development
You get extreme flexibility and a sharp focus on your most important business objectives. Our unique value based pricing means no wasted time or surprises.
Cats & Shepherd is a business growth consultancy with a new way of thinking. Our job is to produce results that impact the bottom line.
As consumers tune out of traditional, interruption-based marketing methods and choose when and where to interact with brands, businesses must connect with consumers on their terms and create compelling customer experiences.
We share a common belief that businesses need to out think, rather than outspend, their competition. Playing by everybody else’s rules is a surefire way to lose, whereas innovation—and thinking differently—is rewarded.
We are a forward-thinking organisation with next-generation professionals who excel in disciplines such as creative thinking, design, analytics, automation, content marketing, email, mobile and social networking.
The job of everyone at Cats & Shepherd, from the copywriter to the MD, is to connect actions to outcomes.
Only two things matter: acquisition and retention. All focus is on these two business outcomes.
We build reach and brand at the top of the marketing funnel, generate leads and convert sales in the middle, and retain customers and increase loyalty at the bottom of the funnel.
We help you create the extraordinary, starting with the immediate needs of today, while strategically planning for the opportunities of tomorrow.
Clients should not pay for agency’s inefficiencies – Paul Roetzer
We believe that billable hour retainers are outdated and not suited to modern marketing, as they do not promote trust in the client relationship. At the outset, the client wants to minimise hours, while the agency strives to maximise them. The model, is broken.
We think services should be tangible with clearly defined costs, features, and benefits, almost like buying a product off a retail shelf or signing up for a software service. Our theory is that, if clients understand exactly what they are getting and agree ahead of time what they are worth, then we can build trust.
The burden should be on us to build systems and processes, and put the right talent in place, to profitably deliver at the set price.
Our subscriptions are priced at a set amount every month, but with you, the client, we will work the deliverables that sit within that budget, and work on those, no matter how long it takes to ensure clients get the full value of every cent spent.
A campaign has a targeted audience, timeline and budget, and is made up of a series of projects, which are allocated values. Each package has a certain amount of value allocated, regardless of how much time is invested to complete each project, the value totals remain constant, thereby ensuring that clients get the full value of every cent.
Project are normally diverse in nature and include (but not limited to) app development; content marketing; web development ; advertising management; blog posts; consulting; data analysis; database segmentation; email marketing; lead scoring and nurturing; marketing technology integration; media relations; premium content (e.g. ebooks, webinars, infographics); sales support; social media monitoring, training and support; and strategic planning.